Keep It 100 Blue eJuice

Keep It 100 Blue is the blue raspberry slush that got the brand going, formerly sold as Blue Slushie and later as OG Blue. It pairs tart blue raspberry with sweet strawberry in a flavor built to taste like an icy-drink treat.

Tart, candy-blue raspberry leads the inhale with that unmistakable slushie flavor. Sweet strawberry softens the middle, and the exhale ends bright and fruity. The balance of tart and sweet keeps it lively from the first puff to the bottom of the bottle.

Blue’s thick, VG-heavy base is meant for sub-ohm tanks, and you can pick from three nicotine levels in the 100mL bottle. Variations on the same base include Iced Blue, Summer Blue and Trop Blue, and there is a nicotine salt version, Keep It 100 Salt Blue, for pod devices.

• Line: Keep It 100, Blue
• Bottle size: 100mL
• VG/PG ratio: 70VG/30PG
• Flavor notes: tart blue raspberry slush with sweet strawberry
• Nicotine: 0mg, 3mg or 6mg